Our Story - Adventure Ready, Family Friendly, Made for Moments That Matter
We believe in making memories with the people who matter most
We’re an Australian family brand creating woven picnic rugs, personalised outdoor essentials and keepsakes designed to bring people together. Every piece we make is about more than just function - it’s about fostering connection, celebrating beauty and weaving meaning into everyday life.
Our Brand Promise
We promise to craft beautiful and thoughtful products that encourage meaningful connections and memory-making - at home, on the road, and beyond.
We promise to inspire a movement of intentional living and adventure, where families create lasting memories with beautifully crafted products.
We promise every Bilby Threads product is designed to go wherever life takes you - from sandy beaches to backyard play, from milestone celebrations to everyday routines. They’re built for families, crafted to last and made to hold the memories that matter most.
The Heart Behind Bilby Threads
Bilby Threads was founded by us - Megan and Mitchel - a husband-and-wife team, parents and adventurers at heart.
Megan has always had a gift for seeing the world in colour and story. With years of experience in graphic design and marketing, she poured her creativity into hand-drawn patterns that are now the signature of Bilby Threads. Her designs give our woven picnic rugs, outdoor essentials and personalised keepsakes their timeless, personal touch.
Mitchel balances the creative spark with care for the details that make everything run smoothly - from production to the thoughtful way each order is packed and shipped. Together, we created Bilby Threads to combine family, creativity and the outdoors into something meaningful and lasting.
More Than Just Products
We don’t believe in fast fashion or throwaway trends. Every Bilby Threads piece - from our woven picnic rugs to our outdoor accessories and personalised gifts - is hand-drawn in-house, thoughtfully designed for both indoor and outdoor adventures, and made to last through years of family life.
Our designs are versatile, durable, and timeless, with personalisation options that transform everyday items into keepsakes tied to milestones and memories. Customers tell us our products have become part of their rituals - spread out at the park, layered into camping trips, gifted for special moments, or shaken out after long beach days.
Packaged plastic-free and created to bring families together, each piece carries more than function - it carries meaning.
But this is just the beginning.
Bilby Threads isn’t here just to sell picnic rugs or outdoor gear. We’re here to redefine outdoor living - to craft pieces that invite you to pause, breathe, and connect with nature, with your people, and with yourself.
More than a brand, Bilby Threads is a reminder to live slowly, love deeply, and explore often. Whether you’re laying under the stars, packing for a weekend away, surprising someone with a personalised gift, or simply enjoying a quiet moment on the back deck, we’re honoured to be part of your journey.
